Database marketing is a type of advertising scheme which uses a database management system when considering advertising a specific product or service. Database management system or the DBMS can be a computer program that stores and organizes data in a format which is helpful to the user. It has the ability to perform simple mathematical operations and manipulate existing data making it more organized and thus more helpful to the consumer. So how will it be of use to advertising exactly? Well, if the company has a specific group of data, this kind of advertising tool may be used to increase customer profiles in such a way that allows the crooks to identify the specific target market for specific the category of business. This way, business owners can target their clients in term of advertising with greater accuracy and lesser cost.
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